Jillian Tamaki

A Message

Sep 10th, 2008

For Plansponsor, AD SooJin Buzelli. The prompt was “communicating a message.” Sketch and alternate sketch below.

We’ve been talking about the appropriate “level” of a sketch in class. When you’re showing an Art Director a sketch, it’s really important to fully articulate visually what they can expect for a final. A random collection of quick jots or loose thumbnails is not enough. Jots and thumbnails ARE important, but are more for your own idea generation en route to a real sketch, which is fully realized, in the correct proportions, etc. It doesn’t need to be ridiculously tight (as you can see, some stuff got changed/added from sketch to final), but there is a very logical progression from one stage to the next.